One day whilst drinking my Vegan shake (I'm not vegan) after a hard training session, I realised I don't actually like the taste of it. I'm only drinking it for the fuel, that is it.

So I went back to Whey, but it consistently bloated me and the artificial taste was too overpowering.

Had my time of protein shakes come to an end?

Yes, you read that right!

Like most of my life problems I asked ChatGPT how I can get my protein in an alternative way. It suggested I create a whole food protein shake...madness...

51 iterations later, 28 different ingredients, 3 months and patience of steel together we nailed it.

ZERO tolerance for artificially produced ingredients, isolates and anything that is not a whole food.

Ok, so I had fixed my problem, but so what.

I spoke to everyone and anyone about WholeFuel; friends, friends of friends, family, colleagues, CrossFit friends, rock climbing friends and more.

It turns out the vast majority of people have the same problem and loved idea of a free sample.

The feedback was highly encouraging, testers turned into 1st time customers and soon after repeat customers.

The evidence was there, we carefully sourced our manufacturing partners and brought WholeFuel to market.

Nutrition is the foundation of wellness, but if you read the ingredient of many food items today they read like a lab experiment. How has this become normalised?

WholeFuels mission is to make it easy for those that prioritise their health to embrace whole food diets, without any of the BS.

Our promise to you is ZERO tolerance to any food ingredient that is not a whole food.